yOJj, 13 mhWyj 2006

FLv h{ kun #$l kc kjl Dmlv `v c[` n l Yi yvCj Dn. l Uv mJl: Jkm I[Jl Cj vn. lk #$lu vJ kuhv, mbkuhv DC lJju &n `Dvkbv Dvkbm` kjJ uiCj Dn. pilkkjCl pi Skckb pJU lb Dmb cvub lj participatory media MJ jnl Cb DMkw Dn. kjC lcnu lc箳 #$l mJl: DC l #$ Jkm mO Dmu lj kc JUl DvkbM mbJo mOJ uiu. lm `v c[` DJMkl YmCj.
[pu kwv@u@pv `v c[` Jkml Puu Dn. lb$%vv `Fbjv`b mOv oub DC vJ cOcv Yjj cju. [pu kwv@u@pcU pilkkjC Ƭ Mkw Pu. l DL&v `v c[` n pilkkjC Yi cvu nJ. L[kwl mbib lj, Fbjv쮳 mOvv mbJo mOC p vJ ci& GhuyO kv ou Dnl, lu `v c[` cnCl F&u. JymF&, yu@i, F&-yk Jij...
v c[b JMb k? `SkM Skv` EkJ `Skv DvkbM`n vJn lj; `Dvkbv DvkbM` mOuu mbJo (communication) Mkw kjCjb n cOc Dn. Its not only a communication; its social phenomenon.
`v c[`cU mbJo olH& nT uiuu Dn. Dlhl l SklHa nl nl. Jl&cvh$lu ylc JCb EkJ SKb Y<C c mcov SkCb lu mbJo SklHa nl. hC `v c[`l ovn ypv mbJo mOCm mbO Dn. DL&, mnYi ci& Ku Dn. cnCp v c[ n participatory media Dn.
miU DC kjDj mbybO k? DC v c[ mbkuhv pCv IC ijp k? FLv h{ kun #$l kc kjl Dmlv `v c[` n l Yi yvCj Dn. l Uv mJl: Jkm I[Jl Cj vn. lk #$lu vJ kuhv, mbkuhv DC lJju &n `Dvkbv Dvkbm` kjJ uiCj
 

Dn. pilkkjCl pi Skckb pJU lb Dmb cvub lj participatory media MJ jnl Cb DMkw Dn. kjC lcnu lc箳 #$l mJl: DC l #$ Jkm mO Dmu lj kc JUl DvkbM mbJo mOJ uiu. lm `v c[` DJMkl YmCj.
`v c[`k[b pChJa mOv DC cOc blu Hjk mcpv Ilu hnp. cmkb, Jn, kchj, Fbjv, Jy, F&-cum n mOvb Dnl. cOcb vJnl. cOcbcOv cnlǮ Jnvm l Jhju pll. cOcb lv hlǮ Dmll- inter personal, mass media, new media. n mJ& mbJo mOC cOcb (communication media) Dnl.
`JnlkǮ cOcb k Dnl n mcpub k n communication media n mcp Mklu. mJlhmv cCmbm JnlkǮ ov cOcb GhuyO nl- pcv DC hC. pcvJj cCmu ul l nlb DC hCl hnl l nlb. Dln Dhuu ovn Ƭ kjl ll. hC Jnlkm cCmv mOvb lj ku- mku, juJ, ^k Jij. lmb pnp, hCy[ DMn mOvb vc&C ku. JnlkǮ Ji J{JCm J mcv v-DC kjC #cl vc&C kjCm n mOvb lj kjCl Du. pcv DC hC ovn cOcb Jhjm cCmu lb$%v DJMkl nlǮ Dmb vn. uCb DC hnCb ovn Ƭ l lb$%vMJ k Mkl. ovn cOcb kn iC Dnl DC kn o<. juJ hCJj OJl vn, lm pcv nJ. pnpm c$ hCǮ nJb. l DL&v ovn cOcb Skckbv mn糳Yl jll. vblj kUl cCmv lmjb cOc Ghil DCub- nJ. nJ n cOc cCmm vm|ik cOc vn. l箳 Jhjm lu lb$%v DJMk Dn. cCm nJl G[ Mkl vn, lm lb$ DC b$ b p[ nJǮ. h@j@M, iu[j, Jcv, nuk@hj mOvbMJ cCmu nJl G[l l vn. cnCp lb$%v vmu lj lmjb cOc Ghib vn.
JnlkǮ cOcbv p vc ui nll vck l communication mediaun ui nll. hnu ovn cOcb v kUhmv cCmu GhuyO Dnl. lb Jhjm lu lb$%v ijp vn. hC Ji DC pmll pml ukbhl hCm cCmv mOvb Jhj m ku.
Interpersonal media m cnCp ov JRcOu mbJom h$, ojOJv Jij mOvb vc&C Pu. l mbJolu mJ& content ovn JRm mcv Dml J lJj lb vb$C Dml. oIbn ijpvmj content vc&C ku pl. hC cOcJj H ov JRcOu mbJo箳 c&o Dnl. knRv cOcu one to one media Dmb cnub Dn.
Mass media m lb$%v ijp Yml vJnl. jp, Oc&i c mcomcj Y<C ol Dml. hC mOvb Jhj Puv DOkOk ukbhl hC #cl J{u. hmlkb, J=h$b, cmkb, mvc, j[D, Jn, JykEmi mOvb Jhj nT uiu. cOcbln mbJo SklHa Dn. knR cnCCvmj n one to many media Dn. cOcln mbJo SklHa jnu DC pbhl mboM hu lb l mboMJj vb$C jnub vn.
JnlkǮ lmN cOcu pM lb$%v DJMkl Yml lM mbJo mOCN lmN cOcu cnCp `v c[`un lb$%v ijp Yml. [pu kwv@u@p lb$%vcU `v c[` DmllJl Du. `Fbjvb mOv Dub. h. m. v|cl Pu. mJ&mcv uk Fbjv Jhj k uiu. Dvk uk Dvkbm mboM hJ uiu. mbJo mO uiu. hJa ovn cOclu o< `v c[`l mOjCl Du. lk mboM Sk JU Dvkbv hJC Mkw Pu J l DvkbcOu lk l mboMJj vb$Cn jnu. cnCp n `Dvkbm Dvkbv` Jhju pCj cOc Dn. Go. yu@i. many to many media. ukb DOkOk mnYi n l JM. cnCv `v c[`u Social phenomenon cnub Dn. hJa cOcblv ml mcpv ICm Sk mm& GhuyO nl. v c[v lm Dvk mmxm vc&C ku Dnl.
`v c[`v h$kjlun vJ hjcC oub Dn. h$kjl DOk interactive Puu Dn. b cC Jhk nCǮ Mkwl Dn. `Fk@v@cm` Fbp mhlnkv `v c[` mboY&l mJx#C kub nlb. lbv kuu DYmvmj, `D@vuF&v vp hhj`u ukb biu lmo cUl Dmub pCJub. o#C kjl, D v n Jv jpkjC DC mj cOcb ypjh youv ku. lv kn J<hJa `Dnc vp` vJ D@vuF&v vp hhj m ku. n i Dlbl MmJ Pu. `mPv pv&uPc` n Gc vcv Dn. JymF&u ojjp kcv ml uK uk Y oll. Mk[ hv l Jll. `Dnc`k[ mJl: ylcoj vnl. o#C kjlu uk n vp hhj uJll. Dvk Gc mJh uK uk hJl Dmll. l Dnc mbhol kv D@vuF&v vp hhjJj ku pll. l uKbv H[ y@k cUl. biu uKu jBEki ou pl. iu kn kUv DL&kjCn p[ cUu. Gc uKb EkJ Dv h$kjl kcb klk JnJb m Jkbv oCi oC kuhv vIu. lun lmo cUu. Sk uKu lmo cnCv h oJmbl 30 npj [@um& oCi iU Pu. `Dnc vp` D|Lk n Hl ju. `v c[` participatory Mkl J MmJ nT Mkl l Dm.
mPv pv&uPcb DCK Sk GonjC Il F&u. Dcjk cp Ghj^O# Du-ij bv pSu Iv Gpk c$箳 mnk&v `kjb- Jn` vJb kyu uJnpv @vu m kub. mJlǮ kUl ykǮ @vuv u# oub vn. `kjb-Jn`v `JJj ƬS[ kbW` Dm mu@ k{u. SkC SDj F&c hk 30 kwk SDj Fc `JJj kbW`m oCl Du.
ukbvǮ mnYi JnJb J @vum kbW vc&C kjJ, DM kuhv nl. lm D@vuF&v M#C oCl Du. Ʈ$Hl kM DmJ n mcpuvblj Dvk J<u nl IuCN Gc op& Ʈ$Hl `kjb Jn`k[ Du. `iP` cO iuu Sk h&kv Fu mvk lLv ynj h[lv Ʈ$Hl lj ku nl. kljv mc JoUJUn kn pCbv Ʈ$kjC kuu nl. l Ʈ$Hln oKJCl Du. `kjb Jn`v mPvd pv&uPcu Ov oub. Yjlln `mSvSv- DySv` J=Jnvvn mPv pv&uPcu cnJ oub Dn. JnvǮ cOclv ukb kcvkMvcOu l# mnYi J{ uiu Dn.
mcp箳 v n mkjlck yy Dn. yu@im& hmv mPv pv&uPchl JJO mOvb Jhj kv `Dvkbv DvkbM` Sk JU mbJo mOCb. n `v c[`cU Puu c you Dn. miUb cb[C kjCjb hmlk `o Jn@vEMi vp hhj` 2004 mU Huh cj uKv m kub Dn.
lb cnCCb Dm k, 2040 muvblj J=h$b ijp GjCj vn. c[ Eki h& cj[@k bv kn mbhokb &m$l `D@vuF&v` kju Dl kmb cnJ hl Pub Dn cb[C ku nl. Y<C mbhuvblj ui lbv `c mhm` n D@vuF&v- yu@Eii mF& m ku I<C ku.
`v c[`b n pi Jiv Jml uiuub Dn. lJj kn MvƮvn GY ku pl Dmu lj n Ƭ LbyJl Cpi vn. l mkjlck Jhj km kv I n Dhu nll Dn.
cnM mju<kj